The Google Analytics 4 (GA4) Training Course is designed to equip individuals with the knowledge and skills required to effectively use Google Analytics 4, the latest version of Google’s web analytics platform. This training course covers a wide range of topics, including understanding GA4’s new data model, implementing tracking codes, setting up events and conversions, and analyzing data to gain valuable insights.
The course begins with an overview of the GA4 interface and its key features. Participants will learn how to navigate the platform, create properties, and configure data streams to collect information from various sources, including websites and mobile apps. They will also gain an understanding of the new data model that focuses on events and user engagement.
The training course then delves into the implementation process, teaching participants how to properly install and configure the GA4 tracking code on their websites and mobile apps. They will learn how to set up events and conversions to track specific actions, such as page views, button clicks, and form submissions. Participants will also explore advanced topics such as custom dimensions and metrics, data filters, and cross-domain tracking.
Throughout the training course, participants will acquire valuable skills in data analysis and reporting using GA4. They will learn how to interpret and visualize data, create custom reports and dashboards, and leverage advanced features such as audience segmentation and cohort analysis. Additionally, participants will gain insights into tracking e-commerce transactions, understanding user behavior, and measuring campaign performance.
By completing the Google Analytics 4 Training Course, individuals will be equipped with the knowledge and skills to effectively utilize the GA4 platform. This certification can be valuable for marketing professionals, web analysts, and business owners who rely on data-driven insights to optimize their online presence. It demonstrates a proficiency in utilizing the latest version of Google Analytics to track and analyze user behavior, improve marketing strategies, and enhance overall website performance.