1.0 About Google Analytics 4
1.1 Course Intro Welcome
1.2 Instructor Intro
What you’ll
learn
Google Analytics 4
Fundamentals of Google Analytics
Advanced Topics with Google Analytics
Within this GA4 training, you’ll learn how to set up GA4 to provide comprehensive and actionable insights—and discover tips and tricks that will help you and your team articulate your goals, increase conversions, track your goals (via tracking), and use custom reports improve your business. Focusing on the measurement reporting sections that have the greatest impact on digital products, you’ll find out how to get to the relevant data, create custom reports, use dimensions, understand your audiences, analyze it, and even export it outside Google Analytics (like Google Data Studio) or investigate further with BigQuery. And users can now leverage enterprise features that were previously only available in Google Analytics 360: for example, BigQuery integration, funnels, and upsampled data are now available to everyone at no cost.
1.0 About Google Analytics 4
1.1 Course Intro Welcome
1.2 Instructor Intro
2.1 What is a Digital Product
2.2 Google Market Platform
2.3 Google Analytics Overview
2.4 Google Analytics 4 Overview
2.5 Whiteboad Discussion-How Does GA Work
2.6 Comparing GA3 to GA4
2.7 Whiteboard Compare Data Models
2.8 Demo- GA Console Walkthru
2.9 Admin Panel
2.10 Demo Admin Panel
2.11 Tag Manager
2.12 Demo Tag Manager
2.13 Segment Review
2.14 Segment Review Questions
3.1 Upgrading and Running Parallel
3.2 Whiteboard Discussion - Parallel
3.3 Demo Console Parallel
3.4 Hands on Demo - Install GA4 on a Live Site
3.5 Understand Reporting Options, Lifecycle Collections
3.6 Hands on Demo - Exploring reports
3.7 Hands on Demo - Set up GA4 Custom Eventsmp4
3.8 Hands on Demo - Conversions, Audiences, DebugView
3.9 Hands on Demo - Advertising
3.10 Hands on Demo - Explorations:Insights
3.11 Hands on Demo - Lifecycle and Users
3.12 Google Big Query Connections
3.13 Demo - BigQuery Data Integrations
3.14 Google Ads
3.15 Demo - Google Ads
3.16 Google Signals
3.17 Demo - Google Signals
3.18 Certification Options
3.19 Segment Summary
3.20 Review Questions
3.21 Resources
3.22 Course Closeout
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Google Universal Analytics (UA) and Google Analytics 4 (GA4) are two different versions of Google Analytics. The main differences between them are:
Data Collection: GA4 uses an event-based data model, which means that all user interactions on a website or app are tracked as events. UA, on the other hand, uses a session-based data model, which groups user interactions into sessions.
Cross-Device Tracking: GA4 has better cross-device tracking capabilities than UA. It uses machine learning to analyze user data and identify patterns that can help track users across multiple devices.
Reporting: GA4 has a new reporting interface that is more user-friendly and customizable than UA’s reporting interface. It also includes new reports that provide more detailed insights into user behavior.
Integration with Google Ads: GA4 has better integration with Google Ads than UA. It allows users to create audiences based on user behavior and target them with ads on Google Ads.
User Privacy: GA4 is designed to be more privacy-friendly than UA. It includes features like data deletion on request and an option to disable data sharing with Google.
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Google will stop collecting data for use in Univeral Analytics on July 1, 2023. All sites using Google Analytics will be migrated to the new GA4 platform.
Google is phasing out the old Universal Analytics platform in favor of GA4, which has more advanced features and better integration with other Google products.
Anyone who uses Google Analytics to monitor and make critical business decision based on analytics will greatly benefit from the training. Business owners, marketers and data analysts will have a more compehensive understanding to unleash the power of information provided by GA4.
