GA4 Training – Master Google Analytics 4

In this GA4 training course, learn how to setup Google Analytics 4 (GA4) and get the most out of it right away. Google Analytics has been around since the introduction in 2005, and in that time it’s helped small businesses and enterprises alike derive value from data that’s generated with web traffic. But with the release of Google Analytics 4 (GA4), the way of analyzing your data has changed significantly, with updates to everything from the user interface, reports, data models, custom metrics, custom events, to capabilities and implementation.

With internship




Without internship



this course includes

3 Training Hours

39 On-demand Videos

Closed Captions

3 Topics

49 Prep Questions

Certificate of Completion

What you’ll


Google Analytics 4


Fundamentals of Google Analytics


Advanced Topics with Google Analytics

What will I learn in ITU’s Google Analytics GA4 Training sessions

Within this GA4 training, you’ll learn how to set up GA4 to provide comprehensive and actionable insights—and discover tips and tricks that will help you and your team articulate your goals, increase conversions, track your goals (via tracking), and use custom reports improve your business. Focusing on the measurement reporting sections that have the greatest impact on digital products, you’ll find out how to get to the relevant data, create custom reports, use dimensions, understand your audiences, analyze it, and even export it outside Google Analytics (like Google Data Studio) or investigate further with BigQuery. And users can now leverage enterprise features that were previously only available in Google Analytics 360: for example, BigQuery integration, funnels, and upsampled data are now available to everyone at no cost.


Module 1 - Google Analytics 4 - Course Overview

1.0 About Google Analytics 4
1.1 Course Intro Welcome
1.2 Instructor Intro

Module 2 - Fundamentals of Google Analytics

2.1 What is a Digital Product
2.2 Google Market Platform
2.3 Google Analytics Overview
2.4 Google Analytics 4 Overview
2.5 Whiteboad Discussion-How Does GA Work
2.6 Comparing GA3 to GA4
2.7 Whiteboard Compare Data Models
2.8 Demo- GA Console Walkthru
2.9 Admin Panel
2.10 Demo Admin Panel
2.11 Tag Manager
2.12 Demo Tag Manager
2.13 Segment Review
2.14 Segment Review Questions

Module 3 - Advanced Topics with Google Analytics

3.1 Upgrading and Running Parallel
3.2 Whiteboard Discussion - Parallel
3.3 Demo Console Parallel
3.4 Hands on Demo - Install GA4 on a Live Site
3.5 Understand Reporting Options, Lifecycle Collections
3.6 Hands on Demo - Exploring reports
3.7 Hands on Demo - Set up GA4 Custom Eventsmp4
3.8 Hands on Demo - Conversions, Audiences, DebugView
3.9 Hands on Demo - Advertising
3.10 Hands on Demo - Explorations:Insights
3.11 Hands on Demo - Lifecycle and Users
3.12 Google Big Query Connections
3.13 Demo - BigQuery Data Integrations
3.14 Google Ads
3.15 Demo - Google Ads
3.16 Google Signals
3.17 Demo - Google Signals
3.18 Certification Options
3.19 Segment Summary
3.20 Review Questions
3.21 Resources
3.22 Course Closeout

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Cybersecurity is a global concern affecting organizations of all sizes and industries worldwide. The need for cybersecurity professionals extends beyond borders, making it a globally relevant field. By becoming a cybersecurity engineer, you equip yourself with skills that are in demand not only locally but also internationally. Job security in the field of cybersecurity is robust, as the increasing threat landscape ensures a constant need for skilled professionals to protect against attacks and mitigate risks.

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Our Talents Work Here

Our talentstories

We connect learners with peers and experts from around the world, facilitating networking and collaboration opportunities.

IBT Training's DevOps course provided a comprehensive and insightful learning experience with valuable hands-on exercises. While the internship placement was beneficial, additional guidance could enhance the overall transition. Overall, IBT Training lays a solid foundation for entering the DevOps field.

Olaniyan Olatunde Kubernetes Admin, Microsoft

Enrolling in this course proved career-defining, offering invaluable knowledge and a guaranteed internship. It set me on a path to success, delivering everything promised—free certification, ongoing learning, and the ability to pass my sec+ on the first try.

Solomon Awuku Cybersecurity Analyst, Tek Computers

Upon completing the class, I felt confident and prepared to embark on a career in cybersecurity. The skills and knowledge I acquired have already proven invaluable, as I find myself better equipped to tackle real-world challenges and contribute to the protection of digital assets.


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Your Questions, Answered

What is the difference between Google Universal Analytics and Google GA4?

Google Universal Analytics (UA) and Google Analytics 4 (GA4) are two different versions of Google Analytics. The main differences between them are:

Data Collection: GA4 uses an event-based data model, which means that all user interactions on a website or app are tracked as events. UA, on the other hand, uses a session-based data model, which groups user interactions into sessions.

Cross-Device Tracking: GA4 has better cross-device tracking capabilities than UA. It uses machine learning to analyze user data and identify patterns that can help track users across multiple devices.

Reporting: GA4 has a new reporting interface that is more user-friendly and customizable than UA’s reporting interface. It also includes new reports that provide more detailed insights into user behavior.

Integration with Google Ads: GA4 has better integration with Google Ads than UA. It allows users to create audiences based on user behavior and target them with ads on Google Ads.

User Privacy: GA4 is designed to be more privacy-friendly than UA. It includes features like data deletion on request and an option to disable data sharing with Google.

Overall, GA4 is a more advanced and modern version of Google Analytics that provides better insights into user behavior and has more advanced features than UA.

When will Google Universal Analytics automatically change over to GA4?

Google will stop collecting data for use in Univeral Analytics on July 1, 2023. All sites using Google Analytics will be migrated to the new GA4 platform.

Why do I need to transition to GA4?

Google is phasing out the old Universal Analytics platform in favor of GA4, which has more advanced features and better integration with other Google products.

Do I really need GA4 training to learn the new GA4 platform?

Anyone who uses Google Analytics to monitor and make critical business decision based on analytics will greatly benefit from the training. Business owners, marketers and data analysts will have a more compehensive understanding to unleash the power of information provided by GA4.